In Google Analytics, a property is a website or app you want to track. A view within the property allows you to filter and segment the data in different ways. Our team will set up both the property and view, so you can monitor specific aspects of your website’s traffic, like organic search or user behaviour. This customization ensures you receive data tailored to your needs, making it easier to interpret and act on your website data.

Installing the tracking code on your website is crucial for capturing data such as user sessions, traffic sources, and conversions. The tracking code acts as a bridge between your website and Google Analytics, ensuring that all relevant user interactions are captured. Our team will ensure that the code is correctly implemented on all pages, so you can trust that your analytics data is accurate and complete

Enhanced ecommerce tracking allows you to track detailed information about user interactions with your online store, including product views, cart additions, purchases, and more. This information helps you understand how users are engaging with your products and where improvements can be made to increase conversions. Our team will implement this tracking, providing you with valuable insights into your ecommerce performance and user buying behaviour.

Cross-domain tracking is essential if your business operates on multiple websites or domains. It ensures that user sessions are tracked across different domains, allowing you to see a complete journey from one site to another. This is especially important for businesses with different subdomains or related websites. Our team will configure cross-domain tracking to ensure seamless user experience tracking across all your domains.

Event tracking in Google Analytics allows you to monitor specific actions users take on your website, such as button clicks, video plays, form submissions, or downloads. By tracking these actions, you gain a clearer understanding of user engagement and interaction with your content. We’ll set up event tracking so you can gather valuable data on user behavior and make informed decisions to improve user experience and conversion rates.

For more information about each of these Google Analytics services, you can find additional FAQs by following the relevant links.

Tag implementation involves adding specific code snippets (tags) to track user actions, conversions, and interactions on your site. By setting up tags in GTM, you can easily track data like page views, events, and e-commerce transactions. We’ll ensure that your tags are implemented correctly and firing on the right triggers, enabling accurate tracking and reporting of your site’s performance.

Triggers in GTM are the conditions under which a tag will fire. For example, a trigger might fire a tag when a user clicks a button, submits a form, or lands on a specific page. Setting up the right triggers is essential for accurate data collection. We’ll configure your triggers to ensure that your tags are fired at the right moments, allowing you to track user behavior and improve your site’s performance.

Variable setup in GTM involves defining dynamic values that can be used in your tags and triggers. Variables allow you to pass specific information—like page URL, referrer, or event details—into your tags. Proper variable setup is key to getting more precise and detailed tracking. We’ll configure your variables so you can collect richer data and get a deeper understanding of user interactions on your website.

Custom JavaScript in GTM allows you to execute custom code for more complex tracking needs that are not covered by standard tags. If you need advanced tracking for user interactions or data layers, custom JavaScript gives you the flexibility to handle it. Our team will ensure your custom JavaScript is integrated smoothly, providing accurate data tracking that can be used for deeper analysis and insights.

Testing and debugging are critical steps in ensuring that your tags are functioning properly. Without proper testing, tags might not fire correctly or might provide inaccurate data. We’ll run thorough tests and debugging processes to ensure all your tags and triggers are firing as expected. This ensures that your data is reliable and your tracking is accurate, helping you make informed decisions based on real-time data.

For more detailed answers to each of these GTM services, follow the links to our additional FAQs.

Submitting a sitemap in Google Search Console allows Google to understand your site’s structure and ensures that all your pages are crawled and indexed properly. By submitting your sitemap, we make sure that Google can easily find and categorize your content, improving your index coverage and overall visibility in search results. This also helps prevent crawling issues that may impact how your site appears to users.

A mobile usability check identifies issues with how your website performs on mobile devices. With more users accessing websites via mobile, ensuring your site is mobile-friendly is a key factor in SEO. Google prioritizes mobile-first indexing, meaning the mobile version of your site is used for ranking. We’ll ensure that your site is fully optimized for mobile users, improving both user experience and search engine rankings

Performance analysis in GSC provides insights into how your site is performing in Google search results. This includes metrics such as click-through rate (CTR), impressions, and average position. By analyzing these metrics, we can identify which pages and queries are driving traffic, optimize your content to match user intent, and refine your SEO strategies for better visibility and engagement.

URL inspection allows us to check how Google crawls and indexes individual pages of your website. Using this tool, we can identify any crawl errors or issues that may prevent your pages from being indexed properly. This is essential for ensuring that all your important pages are being indexed correctly, contributing to better search visibility and more accurate ranking in search results.

The index coverage report in Google Search Console shows which pages of your site have been successfully indexed by Google and highlights any issues preventing pages from being indexed. By analyzing this report, we can fix any crawl errors or other issues that might hinder Google’s ability to index your content. This will help improve your index coverage and ensure that all relevant pages are included in search results, leading to better performance and higher rankings.

For more in-depth answers on each of these Google Search Console services, follow the links above to explore additional FAQs. Let us optimize your Google Search Console account to improve your site’s performance and visibility in search.

Custom dashboards are tailored specifically to your business goals, allowing you to track the exact data points that matter most to you. Whether it’s e-commerce analysis or segmentation analysis, we can create a custom dashboard that includes detailed views of specific data sets. This helps you understand your audience better, optimize user flow, and improve conversions over time.

Segmentation analysis allows you to break down your audience into different groups based on specific behaviors, demographics, or traffic sources. By segmenting your data, we can identify which groups are most engaged or profitable, enabling you to tailor your content and marketing strategies to target the right users. This can significantly improve your conversion tracking and overall performance.

Conversion tracking measures the actions users take on your site, such as purchases, sign-ups, or downloads. We’ll implement tracking tools to monitor these key actions and help you understand how well your site is converting visitors into customers. By analyzing behavior flow and traffic sources, we can refine your strategies to increase conversions and ROI.

E-commerce analysis helps you track and understand the performance of your online store. We’ll analyze important metrics such as product views, add-to-cart actions, and completed purchases to give you a clear picture of your store’s performance. With this insight, we can fine-tune your traffic sources and conversion tracking to boost sales and customer engagement.

Traffic sources analysis shows where your website visitors are coming from, whether it’s through organic search, paid ads, social media, or referrals. By understanding these sources, we can optimize your marketing efforts to increase high-quality traffic. This analysis helps you identify the best-performing channels and allocate resources effectively for better results

Behaviour flow analysis visualizes the path that users take through your site, helping you understand how they navigate between pages. We’ll provide you with insights on where users drop off and what content keeps them engaged, so you can optimize the conversion flow and improve user experience. This is an important part of understanding how traffic sources affect user behaviour and conversion.

For more in-depth answers on each aspect of our Data Analysis and Reporting services, feel free to follow the links for additional FAQs. Let us help you gain the insights needed to drive growth with comprehensive data analysis tailored to your business.

Tag maintenance refers to keeping your tracking and marketing tags up to date. Tags, such as those for Google Analytics or Facebook Pixel, collect essential data on user behavior and conversions. We’ll regularly check, update, and troubleshoot your tags to make sure they’re working correctly, so you can continue gathering accurate data for your SEO and marketing campaigns.

Troubleshooting involves diagnosing and fixing any technical issues that may arise on your website. Our team will identify issues such as broken links, slow load times, or server problems, and resolve them promptly to ensure a smooth user experience. A well-maintained site means less downtime and a better experience for your visitors, which positively impacts your SEO and conversion rates.

Search engine algorithms are updated regularly, affecting how websites are ranked in search results. We stay on top of these updates to ensure that your website complies with the latest guidelines. We’ll make necessary adjustments, so your site continues to perform well and retain high search engine rankings. Keeping up with these updates is essential for ongoing SEO success.

Client training involves educating your team on how to maintain, update, and optimize your website effectively. We offer hands-on training to ensure that your team understands how to use key tools, monitor performance, and troubleshoot minor issues. With client training, you can empower your team to take control of day-to-day maintenance, improving efficiency and reducing dependence on external support.

Client account handover typically occurs after we’ve worked on a project for a specific period, such as six months. This process includes transferring full control of your accounts and systems to your team, ensuring they have the necessary knowledge to manage your website independently. We’ll also provide support during the handover to make the transition as smooth as possible.

For more details on each aspect of Technical Support and Maintenance, follow the links for additional FAQs. Let us ensure your website runs smoothly and efficiently, keeping your online presence in top shape.